About us

Mo Fardeen Saleem

The Snack Curator

Founder & CEO – Ajwa Bites

Mo Fardeen is a driven and ambitious 20-year-old entrepreneur from Pratapgarh district, Uttar Pradesh. Currently based in Gujarat, he is the founder of Ajwa Bites — a growing brand in the Indian snack industry known for delivering delicious, hygienic, and well-packed namkeen products.

Without a manufacturing plant of his own, Fardeen took a practical and smart approach. Partnering with a trusted third-party manufacturer, he sources high-quality products and focuses entirely on repackaging, branding, and distribution under the Ajwa Bites label. This lean model allows him to manage quality, cost, and scale effectively — even without a large budget.

From managing daily operations to overseeing product design, logistics, and customer service, Fardeen handles every aspect of the business hands-on. His deep commitment to quality and customer satisfaction is what sets Ajwa Bites apart in a competitive market.

Fardeen’s story is a powerful reminder that starting small doesn’t mean thinking small. With vision, honesty, and relentless effort, he is steadily building a brand that reflects his values and dreams

Mo Waseek Saleem

The Flavor Expert

Co-Founder – Ajwa Bites

Founder – Ajwa Store

Mo Waseek is a visionary entrepreneur and the co-founder of Ajwa Bites, as well as the founder of the renowned retail outlet Ajwa Store. Born and raised in Pratapgarh district, Uttar Pradesh, Waseek moved to Gujarat with a dream to create something meaningful in the world of food and retail.

It was Waseek who first laid the foundation for what would become Ajwa Bites. With a sharp eye for quality products and an instinct for customer preferences, he launched Ajwa Store — a retail outlet offering dry fruits, dates, chocolates, and more — which quickly gained trust and popularity in the local market.

Building on that success, Waseek partnered with Mo Fardeen to launch Ajwa Bites, a snack brand focused on repackaging high-quality namkeen products. Though they don’t own a manufacturing plant yet, Waseek’s strategic collaborations with reliable manufacturers ensure consistent product quality.

Waseek brings strong business sense, grassroots customer understanding, and operational discipline to the brand. From inventory management to vendor relations and expansion planning, his leadership has been instrumental in the brand’s rapid growth.

“Every great brand starts with a single trusted outlet. I built Ajwa Store with care — and Ajwa Bites with a dream.” – Mo Waseek